178: Zhenchun He - Professional - Buying and Selling in Your Language

China, Shanghai

It’s like, I think that in China, because there are a lot of languages, of dialects—there are probably more dialects in just China than there are languages in all of Europe—so now the importance of these languages is becoming apparent. Especially when buyers and sellers are dealing, sellers want to market their products to buyers, so they do their best to establish some commonality with buyers, do their utmost to make the buyers feel comfortable with them. Now if, at this time, they can use a language with which the buyer is very familiar, it immediately makes the buyer feel that the distance between him and the seller has been bridged, and it becomes easier for the seller to do a deal with the buyer. This helps the seller sell his products. This is the most important aspect of it. Now as for the language that the buyer uses, since he is, at this time, the one spending money to buy things, and since the seller wants to earn that money, the seller has to cater to the buyer’s tastes, cater to the buyer’s demands. So he’ll use the buyer’s language to talk to make it easy for the buyer to communicate with him, and to make it easier for the buyer to pull his wallet out of his pocket and buy stuff.

象我们觉得在中国，因为它的语言它的方言很多，有可能一个中国的方言有可能比一个欧洲所有的语言还要多，那么这个时候这个语言的重要性就得以体现出来。尤其是在买方和卖方进行交易的时候，卖方为了想使他的产品能够推销给买方，那么他要尽量的与买方产生一些共鸣。尽量使买方感觉到亲切感。那么如果这个时候他用了买方觉得很熟悉的语言的话，那会使得买方一下子觉得跟卖方的距离就拉得很近，那么就更加容易和买方进行交流。这样子的话，有利于卖方将他的产品卖出去。这是一个最重要的方面。而买方他用什么语言，那是因为他是那个时候是他要出钱去买东西，那么卖方想赚钱，那么卖方就要去迎合买方的口味、迎合买方的要求。这样子的话，他用买方的语言来交流使得买方更容易与他沟通，更加容易把钱从自己的口袋里掏出来去买东西。

象我們覺得在中國，因為它的語言它的方言很多，有可能一個中國的方言有可能比一個歐洲所有的語言還要多，那麼這個時候這個語言的重要性就得以體現出來。尤其是在買方和賣方進行交易的時候，賣方為了想使他的產品能夠推銷給買方，那麼他要儘量的與買方產生一些共鳴。儘量使買方感覺到親切感。那麼如果這個時候他用了買方覺得很熟悉的語言的話，那會使得買方一下子覺得跟賣方的距離就拉得很近，那麼就更加容易和買方進行交流。這樣子的話，有利於賣方將他的產品賣出去。這是一個最重要的方面。而買方他用什麼語言，那是因為他是那個時候是他要出錢去買東西，那麼賣方想賺錢，那麼賣方就要去迎合買方的口味、迎合買方的要求。這樣子的話，他用買方的語言來交流使得買方更容易與他溝通，更加容易把錢從自己的口袋裏掏出來去買東西。

Xiàng wǒmén juédé zài zhōngguó，yīnwéi tāde yǔyán tāde fāngyán hěnduō，yǒu kěnéng yígè zhōngguó de fāngyán yǒu kěnéng bǐ yígè ōuzhōu suǒyǒu de yǔyán háiyào duō。 Nàme zhègè shíhòu zhègè yǔyán de zhòngyàoxìng jiù déyǐ tǐxiàn chūlái。Yóuqí shì zài mǎifāng hé màifāng jìnxíng jiāoyì de shíhòu。Màifāng wèile xiǎng shǐ tāde chǎnpǐn nénggòu tuīxiāo gěi mǎifāng，nàme tā yào jìnliàng de yǔ mǎifāng chǎnshēng yìxiē gòngmíng。Jìnliàng shǐ mǎifāng gǎnjué dào qīnqiègǎn。Nàme rúguǒ zhègè shíhòu tā yòngle mǎifāng juédé hěn shóuxī de yǔyán de huà，nà huì shǐdé mǎifāng yíxiàzi juédé gēn màifāng de jùlí jiù lāde hěnjìn，nàme jiù gèngjiā róngyì hé mǎifāng jìnxíng jiāoliú。Zhèyàngzi de huà，yǒulìyú màifāng jiāng tāde chǎnpǐn màichūqù。Zhèshì yígè zuì zhòngyào de fāngmiàn。ér mǎifāng tā yòng shénme yǔyán，nà shì yīnwéi tā shì nàgè shíhòu shì tā yào chūqián qù mǎidōngxī，nàme màifāng xiǎng zhuànqián. Nàme màifāng jiùyào qù yínghé mǎifāng de kǒuwèi、yínghé mǎifāng de yāoqiú。zhèyàngzi de huà，tā yòng mǎifāng de yǔyán lái jiāoliú shǐdé mǎifāng gèng róngyì yǔ tā gōutōng，gèngjiā róngyì bǎ qián cóng zìjǐ de kǒudàilǐ tāochūlái qù mǎidōngxī。

Content original source: prof19he.html

View original Cultural Interviews with Chinese-Speaking Professionals from University of Texas at Austin.